ICO Presents: Understanding and Developing Cinema Audiences - 26 Feb, Oxford

Thu, 24 Jan 2013

How can you persuade audiences to try unfamiliar films?
How can you encourage more of them to embrace the subtitles?
How can you get more people to buy their tickets in advance?

If your to-do list is as long as your arm, finding answers to questions like these seems a luxury. But if you understand your audiences better, you can focus on the tasks that work and forget about the ones that don’t.

This practical, two-day workshop presented by the ICO will outline strategies for understanding, growing and deepening engagement with audiences for cultural cinema, all while working on a budget and keeping a manageable to-do list.

  • Bring the questions you and your colleagues have about your audiences and Sean Perkins, the BFI’s research and stats guru, will help you find the answers
  • Explore with audience development expert, Heather Maitland, what the answers mean for the way you communicate with your audiences
  • Understand the principles of audience development and decide where you should focus your efforts
  • Discover the 10 x 10-minute tasks that will dramatically improve your website and Facebook page
  • Start writing more persuasive copy more easily
  • Find out what other cinemas are doing to develop loyalty and deepen engagement and tailor their top tips to suit your audiences
  • Leave the course with a practical and realistic action plan for building audiences and deepening engagement tailored to your own organisation’s needs.

Who is the course for?

Staff of independent cinemas, film festivals, non-traditional exhibitors and support agencies who are interested in building audiences and participation. Applicants should ideally have a minimum of three years’ experience in the film industry. If you have any queries about this, please get in touch with the ICO direct

For full details and booking: http://www.independentcinemaoffice.org.uk/training/understandinganddevelopingcinemaaudiences

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